NOVAH is a brand born on the beaches of Bermuda, blending our island lifestyle with our signature aesthetic of minimal luxury.

After finishing her design degree and working in fashion for a few years in the UK, founder Madeline White retuned home to Bermuda, and spent the summer at the beach. Living in bikinis, she found it difficult to find cuts that flattered her frame and curves, and time after time they lost their colour or shape after just a few washes. She began altering the suits she bought to fit better, and set out to create her own designs, researching which fabrics were the best quality, and would hold their colour and shape.

A few months later, with a sketchbook of designs in hand and a newly incorporated NOVAH Swimwear LTD, she headed to a fabric trade show in Paris to meet with fabric manufacturers. 


"I've always been a bit of a bull in a china shop, and once I get an idea into my head I have to just run with it, so that's really how NOVAH started. I didn't have any big investors or corporate backing, just a passion for design and a supportive family and a small amount of money, so I started small and continued to work full time alongside NOVAH at first, working on the business during my evenings and weekends while NOVAH grew"

Known for our feminine, modern designs combined with luxurious fabrics, we’re all about natural and effortless sexiness, and that laid-back island lifestyle that takes you from beach to boat to bar in a heartbeat. Elevating swimwear with neutral colour palettes and chic designs that flatter and accentuate your curves, our swimwear is designed to last seasons not summers, and give you the confidence that your amazing, beautiful body deserves.